The Smarter Way to Set Sales Targets

The expectation to deliver accelerated revenue growth has never been more prevalent.

With the increasing expectation of agile working and predictable revenue engines, the Sales Leader's challenge has shifted. 

Sales and Sales Ops Leaders must present their plans with more detail than ever before. This means getting smart (and granular) with data.

With Kluster's guide to setting smarter targets, you will learn how to:

  • Choose the right metrics for success
  • Calculate your required volumes with the right data
  • Select a successful re-calibration cadence
  • Empower your salespeople with data and accountability
The Smarter Way to Set Sales Targets - sneak preview

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Sneak Preview: Choosing the Right Metrics for Success

Take a step back from your CRM for a second and forget that there are leads, contacts and opportunities. 

Regardless of this structure, what are the key sales moments in your entire sales funnel?

These moments are significant events that happen from top to bottom in your funnel and will be used as the basis of your entire strategy. Your moments could look something like:

  1. Prospects engaged
  2. Meetings booked
  3. Opportunities created
  4. Critical events completed
  5. Proposals sent
  6. Contracts sent
  7. Wins

Your ability to hit target will be defined by these key moments, along with the volume that flows through them and the efficiency with which this occurs. So choose them carefully.

These moments will become your key metrics for success.

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About us

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At Kluster, we want to shine the light on your CRM data so your business can grow faster and smarter. That’s why we’ve put our heads together with our community of Sales and Sales Operations leaders to create the smartest sales analytics and forecasting platform.

Finally, the tool kit to engineer for growth is here.